The First Group

Based in Dubai, The First Group has emerged as one of the region’s most forward-thinking names in hospitality-led real estate. Since its inception in 2005, the company has consistently challenged conventions, building a diverse and award-winning portfolio that spans premium hotels, branded residences, destination dining concepts, leisure experiences, and comprehensive asset management solutions.What truly sets The First Group apart is its game-changing vision for hotel ownership. By introducing a unique model that enables individuals to own hotel rooms, suites, and serviced apartments in some of Dubai’s most sought-after locations, the company has opened the door to a new class of smart investment. This approach blends lifestyle and profitability, offering owners strong income potential alongside privileged benefits such as complimentary stays, travel incentives, and referral rewards.Driven by a commitment to quality, innovation, and long-term value creation, The First Group carefully curates every development to deliver enduring returns for investors while crafting memorable experiences for guests. As the brand continues its global expansion, it remains firmly focused on pushing boundaries, introducing original concepts, and reshaping the future of hospitality real estate for clients, partners, and travelers alike.