International Media Production Zone

The International Media Production Zone (IMPZ) — now widely known as Dubai Production City — is a distinctive mixed‑use community in Dubai that blends creative industry infrastructure with modern residential living. Originally established as a free zone dedicated to media production, publishing and printing, IMPZ has evolved into a vibrant neighbourhood that caters to professionals, families and investors seeking affordable housing, strategic connectivity and a balanced live‑work‑play environment. Packed along Sheikh Mohammed Bin Zayed Road (E311) and spanning around 43 million square feet of developed space, the area offers a calm yet purposeful setting that bridges business and lifestyle needs. 

Residential real estate in the International Media Production Zone is characterised by studio, one‑, two‑ and three‑bedroom apartments that appeal to a broad spectrum of buyers and tenants. Entry‑level apartments typically start from around AED 330,000 for compact studios, while one‑bedroom units often range from approximately AED 550,000 to AED 850,000 depending on size and finishing. Larger two‑bedroom apartments are commonly priced between AED 1.1 million and AED 1.4 million, with three‑bedroom units reaching around AED 1.8 million + for more spacious layouts and desirable community views. These price points make IMPZ one of Dubai’s most accessible freehold communities, offering an attractive entry point into the emirate’s property market for first‑time buyers and cost‑conscious investors. 

From an investment standpoint, the International Media Production Zone delivers competitive rental performance and solid yields relative to many mid‑range Dubai neighbourhoods. Average gross rental yields across apartments typically fall in the 6 % to 8 % range, with smaller studios and one‑bedroom units often achieving the higher end of returns due to steady tenant demand and affordable entry prices. IMPZ’s appeal to a diversified tenant base — including young professionals, media practitioners and small families — supports consistent occupancy rates and dependable rental income, making it a compelling choice for buy‑to‑let investors looking to balance affordability and performance. 

The lifestyle in IMPZ reflects its mixed‑use DNA. Residents benefit from a range of community amenities, retail outlets, cafés, supermarkets and recreational spaces, as well as proximity to City Centre Me’aisem, a local shopping destination that adds everyday convenience. Close neighbours include Jumeirah Village Triangle (JVT), Dubai Sports City and Jumeirah Golf Estates, which expand leisure and lifestyle options beyond the community’s borders. The neighbourhood’s relaxed yet purposeful character makes it suitable for those who value practicality and comfort without the premium price tags of Dubai’s central districts. 

Connectivity is another key strength of the International Media Production Zone. Situated along one of Dubai’s major highways, the community offers straightforward access to Downtown Dubai, Dubai Marina, JBR and the airport, while bus services link residents to nearby metro stations and surrounding hubs. This strategic location enhances daily commuting and destination access, reinforcing the area’s appeal as a residential choice for professionals working across the city. 

In essence, the International Media Production Zone represents a value‑driven, creatively oriented mixed‑use destination that combines affordable urban housing, strong rental yields and strategic connectivity within Dubai’s diverse real estate landscape. It remains an inviting choice for investors, residents and professionals seeking pragmatic living with growth potential.